MARKETING AND SALES ANALYSIS
This is the most important area of the business plan. The main aspect here is to get all the necessary information about potential customers of Sotos One Group Investments Limited. Analysis of the market requires examination of not the actual market but the potential market which is not limited to existing customers. The target market is wider than the people already reached. We therefore need to measure and quantify the market for real estate products and be able to show what the real market for these products would look like in terms of market size and growth.
In general, the market for real estate business is vibrant, healthy and vigorously competitive. Technology innovation in this industry isn’t highly competitive and data is not readily available, although this cannot be substantiated. On the contrary, a wealth of listing data is available to consumers while technology companies from many other sources is also available. Some investors in the real estate business provide their clients and consumers with more real estate information. Moreover, available literature on real estate competitiveness suggests that the industry has more new business models and consumer benefits than ever before.
Sotos One Group Investments Limited are professionals in real estate business and have been changing the way they do business, offering potential buyers with the chance to view detailed property listings online, using websites to gather leads on potential customers as well as matching customers with buyers. Increased competition in the industry continues to lead to more choices, better prices, and stepped up services for buyers and sellers.
This is the most important area of the business plan. The main aspect here is to get all the necessary information about potential customers of Sotos One Group Investments Limited. Analysis of the market requires examination of not the actual market but the potential market which is not limited to existing customers. The target market is wider than the people already reached. We therefore need to measure and quantify the market for real estate products and be able to show what the real market for these products would look like in terms of market size and growth.
In general, the market for real estate business is vibrant, healthy and vigorously competitive. Technology innovation in this industry isn’t highly competitive and data is not readily available, although this cannot be substantiated. On the contrary, a wealth of listing data is available to consumers while technology companies from many other sources is also available. Some investors in the real estate business provide their clients and consumers with more real estate information. Moreover, available literature on real estate competitiveness suggests that the industry has more new business models and consumer benefits than ever before.
Sotos One Group Investments Limited are professionals in real estate business and have been changing the way they do business, offering potential buyers with the chance to view detailed property listings online, using websites to gather leads on potential customers as well as matching customers with buyers. Increased competition in the industry continues to lead to more choices, better prices, and stepped up services for buyers and sellers.
The marketing plan informs the marketing strategy laying out the types and timing of marketing activities. The marketing strategy details the big picture of what the real estate business offers and the value proposition and related brand messaging. In other words, the company’s marketing strategy is simple and involves the satisfaction of their customer’s needs.
The marketing plan informs the marketing strategy laying out the types and timing of marketing activities. The marketing strategy details the big picture of what the real estate business offers and the value proposition and related brand messaging. In other words, the company’s marketing strategy is simple and involves the satisfaction of their customer’s needs.
Industry Situation
The real estate industry trends encompasses the many facets of property including development, appraisal, marketing, selling, leasing and management of commercial, industrial, residential and agricultural properties. This industry can fluctuate depending on the national and local economies, although it remains somewhat consistent due to the fact that people always need homes and businesses always need office spaces.
Thus, working in the real estate industry, such as those of Sotos One Group Investments Limited have tremendous interest in the business because it is fairly quick to get involved into and one can easily meet the necessary requirements and be licensed quickly, start operations and be able to make profits.
- Workers of Sotos One Group Investments Limited usually have flexible schedules, particularly, those dealing with residential properties. At the same time, as developers of real estate business, they enjoy sharing experience with agents and brokers when researching properties they are able to knowledge with clients which is often a rewarding experience.
- As a property developer, Sotos One Group Investments Limited have the potential to make good money if they work hard, undertake research and at some stage take multiple approaches to securing more business through advertising and networking something which boosts their monthly income.
Market Trends
The interest of most owners is to sell the real estate properties to any willing buyer and move on with their life. However, due to the profitability of the business, there are land owners who are willing to use their real estate business experience as a leverage to have an equity stake in the projects.
The above is a win-win situation for all parties since the developer uses extra cash savings to accelerate the completion of the project and also to handle other projects. Many investors prefer real estate business because it is the easiest way of making good income. It is a business that makes the investors to achieve goals and targets in the real estate development industry in Nicosia and related areas in Cyprus.
Target Markets
The company’s target markets cuts across people of different classes and from all walks of life. However, the company is in this business to make profits while giving customers the opportunities to own properties at affordable prices. Consequently, Sotos One Group Investments Limited is a company that possesses the interest of both the rich, middle income and the poor in Cyprus. We provide here below a list of people and organizations for whom the company has been specifically designed, given their products and services as follows:-
- Those people interested in renting / leasing or acquiring their own real estate properties. development of a client centred high quality real estate properties in the real estate industry.
- Corporate organizations interested in renting/leasing or acquiring their own real estate properties. property market.
Competitive Landscape
The demand for real estate projects is driven by the supply of investment capital and the demand for rental property. The profitability of individual companies investing in real estate development depends on property values and rental rates which are tied to general health of the economy. In the case of large companies, they have advantages in financial terms while small companies compete effectively by developing expertise in local markets.
On the other hand, the demand for land development services is driven by population growth, personal income, employment rates, interest rates, and access to capital. The profitability for companies such as Sotos One Group Investments Limited depends on accurate cost estimation and successful bidding in the market where small companies without access to capital will have to compete on specific geographic area or market. Poor economic conditions of a country can decrease demand for housing and cause companies to have to hold land in inventory longer than planned. Those inventory carrying costs can result in losses or lower returns.
Thus, this business plan focuses on an intuitive real estate business and has to be a well thought out business that offers better returns and whose real customers would include:
- Property owners.
- University campuses in need of private Hostels.
- Foreign investors interested in owning properties in Cyprus.
- Managers of Public Facilities.
- Embassies etc.
Publicity and Advertising
In order for the company’s brand to be visible and well communicated, it has been decided that Sotos One Group Investments Limited work with different classes of people in Nicosia. Publicity materials will be done by the best advertising company in the industry.
The following platforms are intended to leverage on to promote and advertise the company’s real estate development business:-
- Adverts will be placed on both print and electronic media platforms.
- TV shows will be sponsored.
- It will be important to leverage internet and social media platforms as instagram, facebook, twitter, linkedin, Google etc.
- The company’s Bill Boards will be displayed on strategic locations.
- The company’s fliers and handbills will be distributed in key target areas from time to time.
- Establishing long term relationships with customers which will help the company to gain loyal and repeat orders.
Industry Situation
The real estate industry trends encompasses the many facets of property including development, appraisal, marketing, selling, leasing and management of commercial, industrial, residential and agricultural properties. This industry can fluctuate depending on the national and local economies, although it remains somewhat consistent due to the fact that people always need homes and businesses always need office spaces.
Thus, working in the real estate industry, such as those of Sotos One Group Investments Limited have tremendous interest in the business because it is fairly quick to get involved into and one can easily meet the necessary requirements and be licensed quickly, start operations and be able to make profits.
- Workers of Sotos One Group Investments Limited usually have flexible schedules, particularly, those dealing with residential properties. At the same time, as developers of real estate business, they enjoy sharing experience with agents and brokers when researching properties they are able to knowledge with clients which is often a rewarding experience.
- As a property developer, Sotos One Group Investments Limited have the potential to make good money if they work hard, undertake research and at some stage take multiple approaches to securing more business through advertising and networking something which boosts their monthly income.
Market Trends
The interest of most owners is to sell the real estate properties to any willing buyer and move on with their life. However, due to the profitability of the business, there are land owners who are willing to use their real estate business experience as a leverage to have an equity stake in the projects.
The above is a win-win situation for all parties since the developer uses extra cash savings to accelerate the completion of the project and also to handle other projects. Many investors prefer real estate business because it is the easiest way of making good income. It is a business that makes the investors to achieve goals and targets in the real estate development industry in Nicosia and related areas in Cyprus.
Target Markets
The company’s target markets cuts across people of different classes and from all walks of life. However, the company is in this business to make profits while giving customers the opportunities to own properties at affordable prices. Consequently, Sotos One Group Investments Limited is a company that possesses the interest of both the rich, middle income and the poor in Cyprus. We provide here below a list of people and organizations for whom the company has been specifically designed, given their products and services as follows:-
- Those people interested in renting / leasing or acquiring their own real estate properties. development of a client centred high quality real estate properties in the real estate industry.
- Corporate organizations interested in renting/leasing or acquiring their own real estate properties. property market.
Competitive Landscape
The demand for real estate projects is driven by the supply of investment capital and the demand for rental property. The profitability of individual companies investing in real estate development depends on property values and rental rates which are tied to general health of the economy. In the case of large companies, they have advantages in financial terms while small companies compete effectively by developing expertise in local markets.
On the other hand, the demand for land development services is driven by population growth, personal income, employment rates, interest rates, and access to capital. The profitability for companies such as Sotos One Group Investments Limited depends on accurate cost estimation and successful bidding in the market where small companies without access to capital will have to compete on specific geographic area or market. Poor economic conditions of a country can decrease demand for housing and cause companies to have to hold land in inventory longer than planned. Those inventory carrying costs can result in losses or lower returns.
Thus, this business plan focuses on an intuitive real estate business and has to be a well thought out business that offers better returns and whose real customers would include:
- Property owners.
- University campuses in need of private Hostels.
- Foreign investors interested in owning properties in Cyprus.
- Managers of Public Facilities.
- Embassies etc.
Publicity and Advertising
In order for the company’s brand to be visible and well communicated, it has been decided that Sotos One Group Investments Limited work with different classes of people in Nicosia. Publicity materials will be done by the best advertising company in the industry.
The following platforms are intended to leverage on to promote and advertise the company’s real estate development business:-
- Adverts will be placed on both print and electronic media platforms.
- TV shows will be sponsored.
- It will be important to leverage internet and social media platforms as instagram, facebook, twitter, linkedin, Google etc.
- The company’s Bill Boards will be displayed on strategic locations.
- The company’s fliers and handbills will be distributed in key target areas from time to time.
- Establishing long term relationships with customers which will help the company to gain loyal and repeat orders.
HOW CAN WE HELP YOU
Contact us at the SOTOS ONE GROUP INVESTMENT LTD nearest to you or submit a business inquiry online.
SOTOS ONE GROUP INVESTMENT LTD really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.
Amanda Seyfried
SOCIO ECONOMIC JUSTIFICATION
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Employment generation.
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Government Revenue
➢ Corporate tax 30%: Euro 38,272.30 in year 2022 and Euro 65,986.83 in year 2036
CONCLUSION
The Statement of Income and Expenditure shows that this project is innovative. Profitability levels in the Trading, Profit and Loss Account shows improved performance in the purchase of real estate properties carried out by Sotos One Group Investments Limited.
The anticipated benefits and cost advantages to the lender and borrower allow meaningful consideration. In particular, the proposed project of extending business finance to the real estate company for development and improvement of housing in Nicosia, Cyprus is profitable. Based on the project’s feasibility and economic viability, this project is a good investment undertaking and available information in this Business Plan shows that it is commercially and economically sound.
- Michael Karaoli 5, Illiopolis 2546, Dali, Nicosia, Cyprus.
- +35799685207
- investment@sotosgreenpower.com
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SOTOS ONE GROUP INVESTMENT LTD. is authorised and regulated by the Republic of Cyprus.
